Usability concept for Messe Leipzig
For the planned web relaunch of Leipziger Messe, user data and competitors were analyzed to derive recommendations for a modern, user-centered web strategy.
Implementation:
- Data Analysis: Examination of existing web and usability data to identify strengths and weaknesses
- User Research: Evaluation of user behavior, needs, and expectations based on existing studies
- Industry and Trend Analysis: Comparison with state-of-the-art developments in technology, UX design, and digital trade fair communication
- User Story Workshops: Development of 248 user stories in focus groups to optimize the website with a user-centered approach
- Benchmarking: Comparison with leading trade fair platforms and derivation of best practices for the relaunch
Result:
The analysis results were compiled into a comprehensive recommendation catalog that served as a guideline for design, technology, and editorial teams.
The data-driven approach enabled the identification of targeted optimization potentials and the development of well-founded recommendations for a modern, high-performance, and user-friendly web landscape for the Leipzig Trade Fair Group.
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