Initial consultation
Raum Concept Store

Raum Concept Store Interior Design: Aesthetics meets high-end performance

For the stylish Raum Concept Store, we have redefined the digital shopping experience on Shopware 6. Thanks to a bespoke, minimalist design and optimised loading times, curation and state-of-the-art e-commerce technology come together to create an inspiring shopping journey.

Raum Concept Store Logo
  • 1 Hub
    Inspiration & E-Commerce
    : Editorial content and direct shopping merge to create a single journey.
  • 100%
    Aesthetic Alignment
    The exclusive boutique flair and visual language have been perfectly translated into the digital space.
  • 1 Click
    to Buy
    Products can be purchased directly from experience worlds and room set-ups (Shoppable Stories).
Scandinavian minimalism: high-quality decorative items stylishly displayed.
Scandinavian minimalism: high-quality decorative items stylishly displayed.

The task

Background & Challenge

In the world of brick-and-mortar retail, the Raum Concept Store is synonymous with exquisite home décor, exclusive decorative items and high-quality fashion trends. The aim was to transfer this unique boutique atmosphere and high aesthetic standards to the digital world without compromising on quality. The old platform, however, had clear limitations:

 

  1. Visual limitations: The outdated system offered too little scope for large-format mood images and emotive product presentations.
  2. Performance issues: High-resolution images resulted in long loading times, which increased the bounce rate, particularly on mobile devices.
  3. Lack of flexibility in content management: Linking editorial content (e.g. home décor inspiration) to the direct purchase of products was technically difficult to implement.
  4. Future-proofing: A modern, stable technology stack was necessary to ensure the online shop was future-proof and could be expanded flexibly.

The solution

Our solution & your contribution

We have completely redesigned the online shop from scratch, both technically and in terms of design, and migrated it to Shopware 6.

 

  • Aesthetic UX/UI design & layout: A minimalist, extremely clean web design with generous white space, elegant Hanken and Schibsted Grotesk typography, and subtle micro-animations. Every element is designed to complement the impact of the high-quality products.
  • Content & Commerce via Shopware 6 Experience Worlds: Thanks to Shopware 6’s flexible Experience Worlds, we have established the ‘Shoppable Stories’ concept. Customers can scroll through inspiring room set-ups and add featured items directly to their basket with just one click.
  • Performance Boost & Image Optimisation: To keep loading times to a minimum despite high-resolution imagery, we have implemented modern web technologies (WebP/AVIF, lazy loading, code splitting and optimisation of Core Web Vitals).
  • Seamless ERP integration: Integration of the enterprise resource planning (ERP) system to enable automated data flows for orders, stock levels and product data.
Inspiring shopping: Seamless browsing through home interiors on all devices.
Inspiring shopping: Seamless browsing through home interiors on all devices.

See for yourself: the project is live.

View project

Ready when you are

Tell us where the problem lies.

Is a process taking too long? Is a system not integrating properly? Is a solution missing? Describe it in one sentence and we’ll tell you what’s possible.

Telephone: +49 341 24892188
Email: ed.ytilibuoy@onullfni

Book an initial consultation